Make The Most From This Summary Tools Information

Writing content for the web is becoming a writing style in its own right with short articles, bullet points and headings, brief paragraphs, as well as a friendly "voice" - all while conveying useful information to the reader. While many articles destined for the net find yourself as standalone pieces on landing pages, others are buried in a site and introduced on other pages which link to the complete article. At these times, a short summary is used to introduce the article and entice the reader to "read more."

Summaries also are used when an article is shared by others, for example when bloggers link to articles found on other blogs. On top of that, determined by the way you have your Web site set up, you can also work with a summary within the page's meta description field. In the event the article appears in a search engine's results page, the summary will appear in the description area, enticing searchers to click the link.

Summaries on the internet are also referred to as "abstracts," "excerpts," "teaser copy," as well as similar terms. Regardless of the term used, summaries must prepare the reader for what is to come and whet the reader's appetite for more.

Web summaries, by design, are short as well as to the point. While different Websites may have individual requirements, two or three sentences should be sufficient. The idea is to introduce the article and generate interest, not detail everything that the article covers.

As tempting as it may be to write "This article is about..." or "This Web-site will be close to...," doing this is boring to the reader. If the reader is bored reading the summary, it's doubtful that he will click the "read more" link. You might be tempted to copy and paste the very first paragraph into the summary field. This too will bore you reader. While your first paragraph could possibly be interesting, relevant, and fresh, by the time your reader gets to your article, it shall be old, redundant, and boring because he just finished reading the same text before clicking the "read more" link.

A more suitable approach is to write a totally original summary for your article or blog post. You just wrote an entire article, so developing a couple of sentences describing it should not be challenging. Try to mimic the tone of the article so that the voice of the summary matches the voice of the article. For example, if your article is humorous and light, so should the summary. Then again, if your article discusses a serious topic, you'd want the summary to possess a more serious tone.

Along with writing a summary that introduces the article, Summarizer consider writing a summary with Twitter in mind. Twitter's limit of 140 characters has to be kept in mind as you write the summary as well as the length of the article's link. If you make use of a URL shortener such as Bitly which uses 20 characters, the longest your Twitter summary can be is 120 characters.

Writing compelling summaries for your Web content is an essential skill that can lead to improved page views. Don't just copy and paste, write fresh, original content and make a good first impression.