Benutzer:LatanyaPitcher

By the turn in the 20th century, amateur advisors and publications were increasingly challenging the monopoly the large retail companies had on design. English feminist author Mary Haweis wrote some widely read essays from the 1880s where she derided the eagerness in which aspiring middle-class people furnished their houses in accordance with the rigid models provided to them because of the retailers.[10] She advocated the average person adoption of the particular style, tailor-made to anyone needs and preferences from the customer:

"One of my strongest convictions, and one from the first canons of fine taste, is the fact our houses, much like the fish’s shell plus the bird’s nest, need to represent our individual taste and habits.
The move toward decoration like a separate artistic profession, unrelated towards the manufacturers and retailers, received an impetus with all the 1899 formation on the Institute of British Decorators; with John Dibblee Crace becasue it is president, it represented almost 200 decorators throughout the country.[11] By 1915, the London Directory listed 127 individuals trading as interior decorators, ones 10 were women. Rhoda and Agnes Garrett were the initial women to coach professionally as interior designers in 1874. The importance of their focus on design was regarded right at that moment as with a par achievable of William Morris. In 1876, their work – Suggestions for House Decoration in Painting, Woodwork and Furniture – spread their tips on artistic home design to a wide middle-class audience.[12]

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